Amazon offers a wide range of services and goods for sale. But before a shopper can start his search, he should consider the Amazon Product Listing Optimization (PLO) technique or method to achieve higher search engine rankings. PLO is not just a simple technique; it requires extensive research, planning and implementation. This article offers some guidelines on how to implement Amazon's best practices in order to get high search engine rankings for your site.
As an overview, Amazon recommends using key phrases that have a low competition value. Low competition keywords are most especially valuable to buyers because they are more likely to be found among the top 10 million keyword searches. These keywords will be the main focus of the Amazon Product Listing Optimization (PLO). You can research these terms by entering the keyword term or phrase in Google or Yahoo.
Amazon lists the number of searches done for each keyword phrase. The number of searches indicates how many people have accessed the particular product or item. Amazon also uses other factors such as PageRank and other meta tags to determine the relevance and importance of the product. The PLO technique focuses on the number of unique visits, the highest rank and the lowest competitors. A successful strategy may mean achieving a position between Page Rank 7 and Page Rank 9 for your selected keywords.
In addition, Amazon also uses the keywords in its meta tags and title. The PLO will also include the keywords used in the description of the product. To increase your chances of being included in Amazon's best selling product lists, try to incorporate the keyword in at least three out of the ten lines in the title. The meta-tags and title must also include the keyword.
In addition, there are several additional techniques used by Amazon to improve listings. Amazon uses the PPC keyword strategy and conducts surveys that ask the visitors what they think about the product. The survey results indicate the top three keywords and the corresponding top searches for the product category. Amazon then uses the data in its statistical analysis and recommends updating the product description. Amazon Product Review Analyzer is another tool used in Amazon product listing optimization.
Product Review Analyzer finds out the most popular keywords related to the product and suggests keyword replacements. Another Amazon product optimization practice is the use of demand-based search engine optimization tools. This tool suggests keywords that are often searched and help you find products with similar demand. Amazon also conducts research on the competition of similar products.
Keyword Research Tools, like Advanced Search Power Optimizer (ASPO), a free tool from Google, can be used for effective Amazon product listing optimization. Advanced Search Power Optimizer finds the most used keywords in your niche and suggests keywords to replace them. It compares the searches with the corresponding Amazon rank to find out which keywords get higher sales. Advanced Search Optimizer shows how much it costs to optimize one URL per product. In short, this tool streamlines the search process and makes the job of the customer easier.
In case you have the need to test out your own strategies, the Amazon Webmaster Tools provides an easy way to test out the strategies. You can obtain detailed logs of your activities and analyze the data collected. Amazon also provides the tools and data required for testing. If you want to take advantage of all the advantages of Amazon, it is important to choose the right product. Select the best product and use all the available strategies available to increase the sales.